Member: Beauty & Propaganda — Articles Content — The Scout Guide

From the events we’ve marked on our calendars to the items we’re currently coveting, here’s what’s on our radar for the rest of May. Read on for the insider information on Mother’s Day gifts + activities, small business updates, and more. Did we miss something that’s on your radar? Let us know at phoenixscottsdale@thescoutguide.com. And don’t forget to tell them Scout sent you!

WEAR // Amy Atelier has stocked the perfect Spring/Summer essential. The Buffy Utility Dress is cut in white cotton poplin for a elevated look with a lightweight feel. It’s perfect for everyday wear again and again (hint, hint, Mom would love this dress!). Shop online…

*Photography courtesy of Tarbell’s Restaurant.*

DINE // For a delightfully refined Mother’s Day Brunch featuring champagne, caviar, and pancakes, head to Tarbell’s. Already have Mother’s Day plans? Join Tarbell’s for one - or all - of their planned tastings this month. View the schedule…

*Photography courtesy of Camelback Flowershop*

ORDER // Camelback Flowershop is hard at work bringing the most beautiful floral arrangements to life for mom. View their stunning collection of arrangements and shop for a chic card and a few giftables - think exotic scents, marble vases, and more - online. Shop the Mother’s Day Gift Shop…

SHOP // With Cornelia Park’s new arrivals comes a wealth of Mother’s Day gift options, not to mention Spring + Summer entertaining goods. From Juliska’s Country Estate collection (pictured above) to Mackenzie Childs enamelware, Cornelia Park is a must-visit when shopping for Mom. Shop online…

*Photography courtesy of Metalmark Fine Jewelry.*

SPARKLE // Whether it’s an addition to her arm party (known as stacks of bracelets for the uninitiated) or an elegant everyday necklace, Metalmark Fine Jewelry has curated a fabulous collection for Mother’s Day. Feel free to pick up a piece (or two) for yourself when you stop in to shop for mom. Shop online…

INDULGE // Mother’s Day and the arrival of summer calls for a day of beauty. Treat Mom - or yourself - to hair, nails, tanning, eyelash extensions, make-up, or all of the above at Beauty & Propaganda. She’ll love that all her favorite services are under one chic roof. So much, in fact, that you might as well purchase a membership for Mom! Book online…

LEAVE IT TO AN EXPERT // Marie Kondo was right, there is a life-changing magic to tidying up. And it’s infinitely more magical when you tap an expert for help doing it. The team at Organize. Create. Design (O.C.D) is our local go-to whether we’re swapping out seasons in our closets or tackling the dreaded garage, and we know their services would make for the perfect gift, be it to Mom or yourself. Book online…

GIFT // Sometimes it’s best to be literal. And this darling find from urbAna does it best. Stop in or shop online for the perfect gifts to celebrate all the wonderful mothers and mother figures in your life. Shop online…

SHOP // Drybar has curated the perfect picks for mom, from kits filled with the best products to tools she’ll use everyday. Pair with a Mother/Daughter blowout at one of the five Dry Bar Valley locations for the sweetest gift. Shop online…

Integral to The Scout Guide Phoenix & Scottsdale’s mission is telling the stories behind the small businesses Scouted in each Volume. The story begins in print and continues online, after all. And so, as we prepare to launch Volume 2, we are thrilled to kick off our story-telling mission with Member Spotlights…

Meet Beauty & Propaganda, the Volume 2 Member and lifestyle salon offering a whole new approach to beauty. To simplify self-care, sister duo Karla Zaragoza and Zuleika Zaragoza established Beauty & Propaganda with a specific mission: to bring all forms of beauty services under one roof and, most importantly, celebrate all forms of beauty - no matter its shape, size, or color. Read on for our Q+A to get to know the sisters, their business, and their Scottsdale…

The Scout Guide Phoenix & Scottsdale: Karla, Zuleika, we are so thrilled to welcome you to Volume 2 of The Scout Guide Phoenix & Scottsdale! Let’s start by sharing a little more about what inspired you two to create Beauty & Propaganda.
Beauty & Propaganda: Thank you! Beauty & Propaganda was inspired by the frustration we experienced as we jumped trying to get from appointment to appointment for beauty services. We wanted to solve that pain-point and time-suck of driving all over town. We also loved the idea of incorporating Latin American flair by bringing different beauty services together under one roof for the ultimate pampering experience! And, finally, we wanted to celebrate all forms of beauty.

TSG Phoenix & Scottsdale: Can you tell us more about bringing different beauty services under one roof?
Beauty & Propaganda: At Beauty & Propaganda, we pride ourselves on our New Way to Beauty. By this, we mean that our services are all done simultaneously. Get a mani and a blowout, a dry style, and glam sesh - all at the same time. We strive to bring impeccable services without ever compromising convenience or quality. It sets us apart in the industry. We love the experience - and our clients love it, too!

TSG Phoenix & Scottsdale: Let's backtrack to part of your origin story. More specifically, your beliefs about beauty. Can you share more about this?
Beauty & Propaganda: We believe beauty comes in all shapes, sizes, and colors. And Beauty & Propaganda is our way of celebrating that and sharing it with other women. We want our clients to come as they are and to feel beautiful and connected. Whether it’s through a fun, chic environment or stylists versed in all types of hair, it’s our mission to create a welcoming experience.

TSG Phoenix & Scottsdale: We’re truly so lucky you two started Beauty & Propaganda in our community. Can you tell us what you love about living and working in the Valley?
Beauty & Propaganda: Scottsdale is such a wonderful town. It’s gorgeous, has great restaurants, events, and - certainly not least - the best winters. We love that, as a tourist destination, we get to meet people from all over, but also develop connections with our locals.

“We believe beauty comes in all shapes, sizes, and colors. And Beauty & Propaganda is our way of celebrating that and sharing it with other women.”

TSG Phoenix & Scottsdale: While we’re on the subject of the Valley, will you share your local favorites?
Beauty & Propaganda: Absolutely! For eats, Fàme Caffe, Francine, Zinc Bistro, Café Monarch, and AZ88 are can’t-miss spots for us both. As for lifestyle, Amy Atelier and Camelback Flowershop are favorites. And when it comes to giving back to our wonderful community, Phoenix Children’s Hospital and Hope Women’s Center are dear to our hearts.

TSG Phoenix & Scottsdale: Some of our favorites too… Speaking of favorites, what’s your favorite part of your work?
Beauty & Propaganda: Helping women feel beautiful. It is so rewarding to connect with clients and witness their reactions to hair and makeup. Of course, we have to mention the joy of helping tweens get ready for their first school dance. So fun!

TSG Phoenix & Scottsdale: As industry experts, can you leave our beauty-loving readers with one insider tip?
Beauty & Propaganda: Of course! Don't be afraid to try new things. And don’t be intimidated! The beauty industry is here to guide you to feeling your best. That said, we don’t recommend trying something brand new on the day of a big event. Instead, use dinner with girlfriends as an excuse to try out a new style!

To learn more about Beauty & Propaganda - from their services to their next available appointment - head over to beautyandpropaganda.com - and don’t forget to tell them Scout sent you!