The Scout Guide Phoenix & Scottsdale: What are some of the most sought-after eyewear brands available in your store?
Christy Kimball: I am thrilled to offer Jacques Marie Mage. Framed Ewe is the only place in Arizona where you can find this very special line. The designer is French, but the glasses are hand-crafted in Japan. Each style is a limited run, never repeated, so you’ll be one of the handful of people in the world with a pair. My other in-store favorite is Vada, another Japanese brand. This is a more feminine line beloved for its fun bright colors and interesting shapes.
The Scout Guide Phoenix & Scottsdale: You seem to favor Japanese eyewear, is this intentional?
Christy Kimball: I like to say, you buy your champagne from France, your olive oil from Italy and your eyewear from Japan. Japan has a reputation for making the best eyeglasses in the world. Of course, other countries also are making gorgeous hand-crafted eyewear, but Japan is known for having some of the leading artisans in the trade.
The Scout Guide Phoenix & Scottsdale: Clearly, Framed Ewe offers exceptional expertise, in addition to truly fabulous eyewear. What else can someone in the market for new optical or sunglass frames expect from the Framed Ewe?
Christy Kimball: We offer a huge variety of shapes, styles, and sizes, so be prepared for many unique options. We take drop-ins, but we also offer appointments for customers who would like to be paired with the same person from the start to finish and have a truly personalized experience.
The Scout Guide Phoenix & Scottsdale: Can you walk us through what an in-store appointment looks like?
Christy Kimball: First, we work with our customers to identify fit based on their preferences and style. Next, we use our latest and greatest tech to identify the correct lenses and protective applications. This includes chatting with our customers to understand their lifestyles. Most don’t realize that there are different types of lenses suited for different lifestyles. For example, we opt for a different lens for customers in front of the computer all day than we do for customers who lead more active lifestyles.